Andrea Giomi

You Fight!

An Interactive Multimedia Theater Performance

INFO

You Fight! is a performance about wired entertainment forms in the live streaming era, the marketing’s gamification on the online platforms, and how those technologies modify common notions of presence and reality. Our work focus on body in this new environment, a body standing in conflict between the virtual encounter and the space of human relations. The virtual space is becoming a playground for amateur, actors and voyeurs. It’s a role game structure, for money indeed. We imagined a world where this home streaming-entertainment is grown, and everybody is working in a constant streaming of data, selling their representation as in a permanent game structure: working and fighting to reach more audience, more consensus. In this context, the creation of virtual identities that are producing work and income is the first step in a living process of a “gamification of reality”. We imagined a radical gamefication, where everybody lives inside a game that allows you to build virtual identities and work online, a platform-capitalist system based on the live transmission of audio visual data. The platform helps interacting with virtual audience reaching consensus and economic sources. Every player has a debt to pay off to the platform of the game, because while playing it’s betting on the success of his performance to reach revenue and profit. can use this space here to write a bit more about the work you show on the side.You can use this layout block as a little about me blurb or use it on top of projects to and add a description. To edit the copy, just click right in here.